Bespoke storefront design
Built from the brand rather than from a theme. A luxury store should look like the vitrine, not like the eleven thousand other shops running the same purchased layout with a different logo.
Custom ThemeDesign
The Ateliers · Shopify Development
Shopify development for houses that sell one piece at five figures.
OMRUs is a Shopify Platinum Partner and has delivered more than two hundred stores since 2015. The work is custom luxury storefronts, migrations from Magento and WooCommerce, and the performance engineering that keeps a heavy catalogue fast on a phone.
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The Discipline
Nine parts of a luxury Shopify build.
A luxury storefront carries fewer products, larger images and a slower purchase decision than the theme it was probably built on. Almost every part of it needs rethinking.
Performance engineering
Large imagery, heavy typography and third-party scripts are what make luxury stores slow. Each is dealt with individually, because a buyer who waits four seconds on a phone does not wait a fifth.
Core Web VitalsSpeed
Product data architecture
References, calibres, carat weights, certificate numbers and metals structured as metafields rather than buried in description text, so the catalogue can be filtered, indexed and merchandised properly.
MetafieldsStructure
Migration without loss
Moves from Magento, WooCommerce, BigCommerce and bespoke platforms, with URL mapping planned before anything is touched. Most traffic lost in a migration is lost to redirects nobody wrote.
MigrationRedirects
Checkout and payment
High-ticket checkout behaves differently. Deposits, part payment, financing, wire transfer, insured shipping and identity checks are handled as first-class parts of the flow rather than bolted on.
CheckoutHigh-Ticket
Merchandising for thin catalogues
A house with sixty pieces cannot merchandise like one with sixty thousand. Collections, editorial placement and cross-selling are built for depth of consideration rather than breadth of choice.
CollectionsCuration
Applications and integrations
ERP, inventory, appraisal, CRM and email connected properly. Every additional app is a performance cost, so each one has to justify what it takes from the page.
IntegrationsApps
Search built in from the start
Structure, schema and internal linking present at launch rather than retrofitted six months later. A rebuild that loses rankings has cost more than it delivered.
Technical SEOSchema
Handover and aftercare
Documentation, training and a single point of contact afterwards. The store is yours to run, and OMRUs does not build dependency into the handover.
TrainingSupport
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In Their Words
Held in confidence.
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One point of contact, answers within the hour, and results they never oversell. We came by referral, as apparently everyone does.
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The store looks like our vitrine and loads faster than anything we’ve owned. Organic inquiries tripled, and the quality of buyer changed as much as the quantity.
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They understood references, provenance and our margins before we finished explaining. In some rooms they know this industry better than the people selling in it.
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Questions, Answered
Before you write to us.
How long does a luxury Shopify build take? +
Most OMRUs builds run six to twelve weeks from brief to launch, depending on catalogue size, integrations and how clean the existing product data is. Migrations from Magento or a bespoke platform sit at the longer end, because URL mapping and data reconciliation take real time.
Do you use themes or build custom? +
Custom, in almost every case. A purchased theme is built for volume retail and carries assumptions that work against a house selling sixty pieces at five figures. Where budget requires starting from a theme, OMRUs says so before quoting rather than after.
Can you migrate from Magento or WooCommerce? +
Yes. OMRUs has migrated stores from Magento, WooCommerce, BigCommerce and custom platforms. The URL map is written before development starts, because the traffic lost in a migration is almost always lost to redirects nobody planned.
Will a rebuild damage my rankings? +
It can, and that is the main risk in any replatform. OMRUs treats search structure as part of the build rather than a later phase: URLs, schema, internal linking and page architecture are decided before design is finished, so the new store launches with its rankings intact.
Do you work on Shopify Plus? +
Yes. OMRUs works across Shopify and Shopify Plus, and will advise plainly when Plus is not worth the increase. Many luxury houses do not need it, and being told so is more useful than being sold it.
What happens after launch? +
Documentation, training for your team and a single point of contact. OMRUs keeps fifteen specialists in-house and outsources nothing, so the person who built the store is reachable afterwards.
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Adjacent Work
The other ateliers.
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Write to the House
Tell us about the store you have.
We reply within one business day. A limited number of engagements each quarter.
Phone · Text & Call+1 917-387-4857
Focus
United States Luxury Market
Hours
Monday — Saturday · By Appointment
Begin the Conversation
A conversation about the build.
Send the storefront you are on now and what you would like it to become. We will tell you plainly whether it needs a rebuild or a repair.